Tagged with “typeface plus color equals brand”
Erik Spiekermann famously states that using a typeface with some depth and character, plus a strong color, can sustain a corporate identity program on their own. These uses stand as examples of the idea that strong typefaces with strong colors create strong brands.
“Dear Ketel One Drinker” Ad Campaign2003
- M&C Saatchi
- Atomic Type
- Alan Jarvie
Contributed by Stephen Coles