Herb Lubalin and Tom Carnase based their 1970 typeface on Lubalin’s logo for Avant Garde magazine. The Condensed was drawn by Ed Benguiat in 1974, and obliques designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977.
Unfortunately the current digital ITC version does not include these optically corrected obliques. Bitstream’s and E+F’s versions do, but lack all the ligatures and alternates.
Let’s Talk Type! from Metropolis newspaper1977
- Mark Simonson
- Metropolis Weekly Newspaper
Contributed by Mark Simonson
Letraset International Typeface Competition Winners 19731973
Contributed by Chris Purcell
Pin It, Tack It, Hang It: The Big Book of Kids’ Bulletin Board Ideas by Phyllis & Noel Fiarotta1975
- Noel Fiarotta
- Phyllis Fiarotta
Contributed by Cave Grove
ITC Serif Gothic in U&lc, Vol. 1 No. 2, 19741974
- Herb Lubalin
Contributed by Stephen Coles