Designed by Dave Trooper for VGC. Released in the late 1960s. Phil’s Photo 1980 catalog shows three weights plus one italic.
In 2013, Dave Trooper released a digital version (created with the help of Dennis Ortiz-Lopez) through his own foundry. It spans only one weight (Bold Display) and is disappointing in terms of character set and spacing. It is also different in many details, see esp. ‘i’, ‘r’ and most of the uppercase, and lacks alternates.
Ebony Magazine advertisement campaign1968
- Herb Lubalin
Contributed by Herb Lubalin Study Center
Jim Beam ad: “Generation gap? Jim Beam never heard of it.” (1972)1972
Contributed by Stephen Coles