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Stride

Contributed by Mark Fleming on Oct 15th, 2015. Artwork published in
circa 2015
.
Stride 1
License: All Rights Reserved.

The name Stride conveys confidence whilst portraying an accessible nature to the sometimes performance dominated world of running. The logo is based on the negative space of a running gait, evoking a sense of movement even when static. This concept flows through every aspect of the visual identity and store design, including the ‘Motion Wave’ ceiling design.

Stride 2
Source: rosielees.co.uk Photo: Mark Fleming. License: All Rights Reserved. Artwork by Mark Fleming.

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  • Trade Gothic

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