“T-Party” ad by T-Bells by Contur Casuals Photo(s) by SenseiAlan. Imported from Flickr on Dec 7, 2015. Artwork published in October 1970. Source: www.flickr.com Uploaded to Flickr by SenseiAlan and tagged with “optex”. License: CC BY. Ad for T-Bells denim and rayon slacks. Appeared in Playboy, October 1970. Typefaces Formats Advertising (1780) Branding/Identity (6672) Topics Product (1594) Fashion/Apparel (1293) Designers/Agencies unknown (3283) Tagged withsexual innuendo (27)Contur Casuals (1)T-Bells (1)pants (10)sexist (10)1970s (1355)magazine ads (300)black and white (1790)wordplay (78)logos (3879)all lowercase logos (347) Artwork location United States (8310) New York City (2335) 6 Comments on ““T-Party” ad by T-Bells by Contur Casuals” Florian Hardwig says: Dec 7th, 2015 12:46 pm The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates. Stephen Coles says: Dec 7th, 2015 1:12 pm Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset. Jay Mellor says: Mar 1st, 2022 10:38 pm The Contur Slacks logo is set in Stromberg Graphic. Florian Hardwig says: Mar 2nd, 2022 8:48 am Good eye, added. Jay Mellor says: May 5th, 2022 1:00 pm Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right? Florian Hardwig says: May 5th, 2022 6:45 pm Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here. Post a comment Name Email – will not be published Website Your response Submit Comment More Prismania & Prink in use Blood Brothers – Crimes album art2004Johnny WhitneyJordan BlilieContributed by Garrison Martin Mick Jagger – “Memo From Turner” singe cover1970unknownContributed by Garrison Martin Deodato 21973Bob CianoContributed by Matthijs Sluiter Sponsor More in Product Kapuzinerin Sprudel label2023Peter VothContributed by Matthijs Herzberg Taylor-Made Rule Co. ad: “A Bargain Always”1948unknownContributed by Stephen Coles Brekeke Software, Inc.2013Contributed by Webtype #helvet magazinec. 2017CB CommunicationAlexandre HenriquesContributed by Swiss Typefaces More in Branding/Identity Milk Cashmere rebrand2018BTL BrandsContributed by Claudia Moselhi Avalon Hotel2002ReVerbPhoto(s) by Stephen Coles on Flickr. Askip2019Arnaud AubryContributed by Arnaud Aubry Neutra VDL Studio & Residences2022Mouthwash StudioContributed by Ben Mingo Staff Pick More Fonts In Use Forensic Architecturec. 2019Alan WooContributed by Tobias Rechsteiner Staff Pick Valley of the Dolls, Bantam edition1967unknownContributed by Stephen Coles Staff Pick Typographische Mitteilungen, vol. 17, No. 7, July 19201920unknownContributed by Kirsten Solveig Schneider Staff Pick Southbank Centre2017North DesignContributed by Luke Freeman Staff Pick
6 Comments on ““T-Party” ad by T-Bells by Contur Casuals”
The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates.
Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset.
The Contur Slacks logo is set in Stromberg Graphic.
Good eye, added.
Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right?
Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here.