Daniel Ehrenworth is a Toronto-based commercial photographer with a vibrant and colourful style and a personality to match. He came to Underline wanting a bold identity reminiscent of 1970s film titles and The Muppet Show. We reworked these influences to create a contemporary identity and colour palette that parallel Dan’s style of photography and playful, exuberant personality. The high gloss finish and spot matte varnish on the accompanying promo work with irreverent copywriting to invite potential clients to join in on the fun.