Krav Maga San Francisco

Joachim Müller-Lancé’s Uppercut Angle was originally developed for the identity of the Krav Maga training center of San Francisco.

Krav Maga is a simple, efficient self-defense system that has become equally popular in Hollywood and with law enforcement. Joachim has spent several years training, hitting things and people whenever he needs a break from kerning. In addition to bearing the same impactful moniker as an upwards punch to the chin, the name Uppercut actually fell together quite naturally. It is a combination of “upper,” since it is an all uppercase typeface, and the word “cut” is historically used to describe a type style in metal type. For this slanted look, “Angle” felt just right (with thanks to Mia McHatton).

The typeface was used on T-shirts, in videos, and for other media. The identity is no longer consistently maintained, but Uppercut Angle can still be seen in the school’s logo. Delve Fonts released a retail version in 2011.