For “the first definitive examination of the international language of psychedelia” Norman Hathaway made an unpredictable typographic choice. ITC Goudy Sans is an 1986 interpretation of Frederic W. Goudy’s unusual design from the 1930s, but somehow works perfectly alongside this unconventional art of the late ’60s. Says Hathaway:
For the entire project I was leery of making the book be a simple retro aping. there’s way too much of that going on at present, and even though the book deals with art from the 60s, there’s no reason it shouldn’t be modern. Goudy Sans may seem at odds with that aim, but if you look beyond the historical baggage, the regular weights are more serviceable and straddle both the old and new quite well. It’s only when using the heavier cuts that the cheese spurts out.