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The Metrocard Project

Contributed by Stephen Coles on Apr 29th, 2012. Artwork published in .
The Metrocard Project 1
Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.

The Metrocard Project stemmed from an assignment to “create a deck of cards”. Even though the current Metrocard design has been around for years, it could use a little updating. The card gets so much exposure and should be something thoughtfully designed. Creating the cards is an experimental process – I found that the first few I made were very conventional and as the project progressed became more unusual. The purpose of the project is to show the many ways there are to design a better Metrocard and to promote better design within the city.

Melanie Chernock

The Metrocard Project 2
Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
The Metrocard Project 3
Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
The Metrocard Project 4
Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
The Metrocard Project 5
Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
The Metrocard Project 6
Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
The Metrocard Project 7
Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
The Metrocard Project 8
Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.

Typefaces

  • Gotham Rounded
  • Neutraface
  • Neue Helvetica
  • Univers
  • Poster Bodoni
  • Knockout
  • Archer
  • Cactus Flower SG

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