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The Metrocard Project

Contributed by Stephen Coles on Apr 29th, 2012. Artwork published in .
    7d75a83338f1ef1bd689b1d1f354faa8.jpg
    Source: http://portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.

    The Metrocard Project stemmed from an assignment to “create a deck of cards”. Even though the current Metrocard design has been around for years, it could use a little updating. The card gets so much exposure and should be something thoughtfully designed. Creating the cards is an experimental process – I found that the first few I made were very conventional and as the project progressed became more unusual. The purpose of the project is to show the many ways there are to design a better Metrocard and to promote better design within the city.

    Melanie Chernock

    2c0ab4c629502808ae7f7aafcb937c34.jpg
    Source: http://portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
    43d10c867b6017be7b7566f7ebe18c10.jpg
    Source: http://portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
    6f06a47e2bbfc523ab8bbc186a44c04d.jpg
    Source: http://portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
    46b3f2c6f63b5510ed4c4b706856ae91.jpg
    Source: http://portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
    6c4f03eed7f2d771b3300401ea2bbb68.jpg
    Source: http://portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
    adc19faf79b4620410a36ffe81c5b702.jpg
    Source: http://portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
    655d270be9a9aaae3561aa1d96d9a2f2.jpg
    Source: http://portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.

    Typefaces

    • Gotham Rounded
    • Neutraface
    • Neue Helvetica
    • Univers
    • Poster Bodoni
    • Knockout
    • Archer
    • Cactus Flower SG

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