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Proposed design for the Diet Pepsi can

Contributed by Nick Sherman on Jun 21st, 2012.
    7188044907_fd10a73216_o.jpg
    Source: http://www.flickr.com License: All Rights Reserved.

    From the Herb Lubalin Study Center of Design & Typography:

    One of a series of proposed redesigns for the Diet Pepsi Can. Note the use of Lubalin & Carnase’s Busorama typeface.

    Typefaces

    • ITC Busorama

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