Proposed design for the Diet Pepsi can Contributed by Nick Sherman on Jun 21st, 2012. Source: www.flickr.com License: All Rights Reserved. From the Herb Lubalin Study Center of Design & Typography: One of a series of proposed redesigns for the Diet Pepsi Can. Note the use of Lubalin & Carnase’s Busorama typeface. Typefaces Formats Packaging (1963) Branding/Identity (6561) Topics Product (1563) Food/Beverage (2530) Designers/Agencies Herb Lubalin (31) Tagged withPepsi (6)cans (89)tight-not-touching (248)red white and blue (161)soft drinks (59)type on an angle (1051)unrealized (56)proposals (35)uses by the typeface’s designer (999)all caps (5890)multiple weights (342)cola (5) Artwork location United States (8219) In Sets ITC (Florian Hardwig) (368) Post a comment Name Email – will not be published Website Your response Submit Comment More ITC Busorama in use Butterflies Are Free movie posters1972unknownContributed anonymously A Perfect Crime, Or Two by Hubert Monteilhet1971Stanisław ZagórskiContributed by Mark Butchko Archie Shepp – Mariamar album art1976Mirella BuscarinoContributed by Robert Beatty Sponsor More in Product Wright’s metal polishing productsc. 2015Contributed by Lyle Dechant Sowl2019PulpoContributed by TypeType “Alive with pleasure!” Newport ad1983Contributed by Fonts In Use Staff Patek Philippe magazine, Vol. II, No. 12003William ScottPhoto(s) by Stephen Coles on Flickr. More in Branding/Identity Point of No Return (2017)2017unknownContributed by Emtype Foundry El Enemigo2019Diego Aguilar VillalobosDaniela Roa AponteContributed by Diego Aguilar Villalobos Staff Pick glam app brand identity2020Lee KyeongcheolContributed by Lee Kyeongcheol Lela Buttery2013TRÜFContributed by Stephen Coles More Fonts In Use Éditions Nathan children’s booksc. 2011Éditions NathanEmiri HayashiContributed by Florian Hardwig Staff Pick Form magazine, 2013 redesign2013Heimann + SchwantesContributed by Florian Hardwig Staff Pick Black Magic, Satanism & Voodoo by Dr. Leo L. Martello (Castle Books)1973unknownContributed by Florian Hardwig Staff Pick Keshiki Bonsai2012Timber PressBreanna DiBellaContributed by Breanna DiBella Staff Pick