Source: http://www.flickr.com. Uploaded and tagged with “itcfranklingothic” by “Stephen Coles” on Flickr. License: Creative Commons Attribution Non-commercial Share Alike.
Predictably, my favorite part of the Drawing Restraint exhibition was the one with the most text on the wall: the explanation room.
SFMOMA's gallery designers do exquisite work. All the type is readable, regardless of the distance from the viewer. And it's always understated, but appropriate for the exhibition.
Font: ITC Franklin Gothic Compressed Demi and hyper-obliqued for the show title.









