Lubalin poster using Friz Quadrata, a typeface designed by Ernst Friz, Switzerland. The typeface shown here is the first weight of Friz Quadrata. Later, ITC added a bold weight, and in 1992, French designer Thierry Puyfoulhoux designed italic weights for both the original and bold weights. Illustration: Shelley Sacks.
Friz Quadrata Specimen for VGC
Source: http://www.flickr.com. License: All Rights Reserved.
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30 Years of Swiss Typographic Discourse in the Typografische Monatsblätter2013
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