Norman Hathaway designed the identity and signage program for the children’s wing of London’s Science Museum, informally known as The Basement. The wayfinding is built with asymmetric porcelain enamel signs with friendly black and white photos and Sassoon. Hathaway says the typeface choice came naturally:
Rosemary Sassoon is the only person I know of who has done extensive readabilty testing with children. Her resulting typeface features details that help dyslexic kids differentiate between characters. Aside from all that, I think it’s an attractive face. I like that Sassoon doesn’t consider herself a designer, but a researcher. Perhaps that mindset made for the innovative end result.
Since 1987, Adrian Williams has produced and licensed Sassoon’s fonts through his Club Type foundry. They range from the original Primary face to upright, dotted, and joined handwriting variations commonly used in US and UK schools.
For more fonts inspired by school handwriting, see the School Scripts FontList curated by Florian Hardwig for FontShop.