NAU
NAU is a new Australian furniture brand created by the premium designer furniture and lighting retailer Cult, and features work by futurist designer Gavin Harris and Adam Goodrum, a designer who believes an object justifies its existence through story and detail. Design by Toko worked with Cult to develop name, and create a logo and brand identity for NAU that would extend across business cards, stationery, brochure, exhibition stand and website. This is inspired by Australia’s unique and diverse landscapes, and visualised using compelling photography by Brooke Holm, and a broad and complimentary colour palette. The harmony, rhythm and flow of Maison Neue, and the approach to typesetting and the arrangement borrows something from the design and furnishing of contemporary spaces.
Read more about this project on BP&O.
