Askul offers more than 40 000 items with nationwide delivery within 24 hours. The mail order service covers a variety of products ranging from furniture, stationery, computers, to food and daily commodities.
Stockholm Design Lab has mainly worked with design for ASKUL’s private brand. Our aim has been to distinguish these products in a clear and graphical way: clarity equals more sales. The key has been to find and use symbols that are easy for the customers to understand at first glance, for example the sizes (1–4) for the batteries, the drops for the wet wipes and the line space for the note books.
So far we have designed 50–60 different kinds of packaging for items like glue stick, copy paper and batteries. In all the solutions we have tried to take away unnecessary details and adding an element of fun, but above all creating a good, functional design.
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Herman Miller ads for George Nelson Designs, 1948–501949
- Irving Harper
Contributed by Stephen Coles