SXSW has used United in its branding over the last three years. This is the 2012 and 2013 collateral which also includes Flama.
Source: http://sxsw.com. Photo by Mindy Best. License: All Rights Reserved.
Source: http://sxsw.com. Photo by Michael Cummings. License: All Rights Reserved.
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More United Sans in use
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She Came In Through The Bathroom Window / You Are So Beautiful by Joe Cocker1984
Contributed by Cave Grove