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PSL

Contributed by Stephen Coles on Aug 22nd, 2012. Artwork published in 2011.
Konst-Teknik-PSL-1.jpg
Source: http://konst-teknik.se. License: All Rights Reserved.

Konst & Teknik:

Art direction and update of visual identity for popular music blog by public Swedish TV network SVT

Since the start in 2007 PSL has grown from a simple blog with a staff of one, to the base for a wide range of music related projects and an ambitious website, now involving a full editorial staff. Having reached the limits of the old blog format, we were asked to both oversee a redesign and visually update the old identity.

Based on the previous visual language, we introduced a slightly reduced color palette and a custom made typeface in two versions. A colon was added to the previous logotype and is used as a unifying typographical mark to emphasize the ‘introducing’ character of the blogs.

Konst-Teknik-PSL-3.jpg
Source: http://konst-teknik.se. License: All Rights Reserved.
Konst-Teknik-PSL-4.jpg
Source: http://konst-teknik.se. License: All Rights Reserved.
Konst-Teknik-PSL-5.gif

Two custom designed versions of Futura are used; one using outlines of selected typographic details, and one filled in that automatically is displayed when the mouse hovers the outlined typeface.

Source: http://konst-teknik.se. License: All Rights Reserved.

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