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The Coffee Collective

Contributed by Patch Hofweber  on Sep 3rd, 2012. Artwork published in .
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© The Coffee Collective. License: All Rights Reserved.

Denmark’s premier coffee specialists work only in direct-trade agreements and roast some of the lightest beans in Scandinavia. The Coffee Collective has been around for four years and has three locations in Copenhagen.

The logotype, designed by hatch & bloom, is based on Klavika, with a customized “E”. Klavika is also used as in body copy on brochures and labels. The rounded-square sans is a choice typical of the Danishvernacular.

The geometric “graphic carpet” was an idea of The Coffee Collective’s, but H&B continued to use it when creating the identity, and continues to be used in new and exciting ways.

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© The Coffee Collective. License: All Rights Reserved.
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© The Coffee Collective. License: All Rights Reserved.
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© The Coffee Collective. License: All Rights Reserved.

The regular weight doesn’t always hold up in laser printed labels.

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Source: http://www.hatchandbloom.com. © The Coffee Collective. License: All Rights Reserved.
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Source: http://www.hatchandbloom.com. © The Coffee Collective. License: All Rights Reserved.

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