Denmark’s premier coffee specialists work only in direct-trade agreements and roast some of the lightest beans in Scandinavia. The Coffee Collective has been around for four years and has three locations in Copenhagen.
The logotype, designed by hatch & bloom, is based on Klavika, with a customized “E”. Klavika is also used as in body copy on brochures and labels. The rounded-square sans is a choice typical of the Danish vernacular.
The geometric “graphic carpet” was an idea of The Coffee Collective’s, but H&B continued to use it when creating the identity, and continues to be used in new and exciting ways.