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London Design Festival 2012

Contributed by Nick Sherman on Sep 7th, 2012. Artwork published in .
London Design Festival 2012 1
Source: new.pentagram.com License: All Rights Reserved.

From Domenic Lippa and Pentagram:

“… The theme for this year was an obvious decision considering it is the Festival’s tenth year. As with previous years we collectively agreed on a strong and bold execution of the theme by just concentrating on different ways of saying 10 – whether by using the numerals, symbol or the word itself”

To reinforce the message that this marks a decade of success, Lippa and his team chose a strong typeface, Poplar, translating it into London Design Festival’s iconic red and white.

London Design Festival 2012 2
Source: new.pentagram.com License: All Rights Reserved.
London Design Festival 2012 3
Source: new.pentagram.com License: All Rights Reserved.
London Design Festival 2012 4
Source: new.pentagram.com License: All Rights Reserved.
London Design Festival 2012 5
Source: new.pentagram.com License: All Rights Reserved.

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  • Poplar

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