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Korott toothpaste

Contributed by Indra Kupferschmid on Sep 10th, 2012. Artwork published in .
    PASTAS_DENTALES.jpg
    Source: http://lavernia-cienfuegos.com Lavernia & Cienfuegos. License: All Rights Reserved.

    Studio Lavernia & Cienfuegos writes:

    One of the design objectives was to comunicate the idea of an efficient , detailed dental care range, thought to solve real problems and, at the same time, different from the most important brands offering a similar image of quality. We have used a typographic solution, which is very functional because it can be read easily and comunicates clearly the utility of the toothpaste. The overlapping of the letters and their transparencies provide the necessary graphic richness to personalize the range, to show the quality of the products and to suggest the care for details which they have been produced with.

    korott_01.jpg
    License: All Rights Reserved.

    Typefaces

    • Neue Helvetica Extra Black Condensed

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