Why is eBay introducing a new logo?
Seventeen years ago, eBay created a new way for people to buy and sell. Since that time, we’ve enabled millions of people to launch their own businesses, and helped change the way the world shops for things they need and love. We’re pleased to introduce our refreshed logo. It reflects who we are today — a global online marketplace that offers a cleaner, more contemporary and consistent experience.
When and where will I see the new logo?
The new logo will go live on our sites and appear in advertising and marketing campaigns in mid-October
Like eBay’s current mark, the type for the new logo and other examples here is Univers, Adrian Frutiger’s ground-breaking Neo-Grotesque that was released at about the same time as Helvetica but is far less popular today. Perhaps that’s why it has the potential to feel fresh. The new mark is also much more straightforward, eschewing the goofy, overlapping assemblage of various Univers widths. Still, I’m not sure if the new look is really the big jump forward they are looking for. Like Microsoft’s recent update, it’s a pretty tame approach, typical of a mainstream brand.
This news came to us via Reed Reeder, who asks if we should now refer to the company as “ebay” without the cap ‘B’. But their current logo is “ebaY” and has been ever since 1997 when they changed their name to “eBay”.