This is Mammut schmalfett, a German commercial script typeface published in 1932 by L. Wagner. Here it is used on a pack of hundred “telephone lamps” by the company Taunuslicht, probably from the 1950s. Mammut Werbeschrift is less common than the similar Block-Signal by Berthold (1932), or Elan by Stempel (1936), and — to my knowledge — it has not been digitized yet. The hook on ‘u’ is not an umlaut, but a means to distinguish ‘u’ from ‘n’.
Source: http://www.flickr.com. Claas Philipp Bischof. License: All Rights Reserved.
Post a comment
More Fonts In Use
Contribute to the Collection
Fonts in Use is a collaborative project. Create an account and submit your own work or other examples of typography.
Seattle Met “Mudroom”, Summer 20122012
- André Mora
- Chris Skiles
Contributed by Stephen Coles