This is Mammut schmalfett, a German commercial script typeface published in 1932 by L. Wagner. Here it is used on a pack of hundred “telephone lamps” by the company Taunuslicht, probably from the 1950s. Mammut Werbeschrift is less common than the similar Block-Signal by Berthold (1932), or Elan by Stempel (1936), and — to my knowledge — it has not been digitized yet. The hook on ‘u’ is not an umlaut, but a means to distinguish ‘u’ from ‘n’.
Source: http://www.flickr.com. Claas Philipp Bischof. License: All Rights Reserved.
Post a comment
More in Technology
More in Packaging
Domaine des Claires: Cuvée Presqu’île 2014
- Étienne Pouvreau
Photo(s) by “Étienne Pouvreau” on Flickr.
Verboten by Paul Anka (Original Soundtrack EP, 1959)1959
Photo(s) by “Klaus Hiltscher” on Flickr.
More Fonts In Use
Untitled print by Jens Jørgen Hansen2015
- Jens Jørgen Hansen
Contributed by Stephen Coles