This is Mammut schmalfett, a German commercial script typeface published in 1932 by L. Wagner. Here it is used on a pack of hundred “telephone lamps” by the company Taunuslicht, probably from the 1950s. Mammut Werbeschrift is less common than the similar Block-Signal by Berthold (1932), or Elan by Stempel (1936), and — to my knowledge — it has not been digitized yet. The hook on ‘u’ is not an umlaut, but a means to distinguish ‘u’ from ‘n’.
Source: http://www.flickr.com Claas Philipp Bischof. License: All Rights Reserved.
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U&lc, Vol. 7 #1, March 19801980
- Herb Lubalin
- Jason Calfo
- International Typeface Corporation
Contributed by Nick Sherman