This is Mammut schmalfett, a German commercial script typeface published in 1932 by L. Wagner. Here it is used on a pack of hundred “telephone lamps” by the company Taunuslicht, probably from the 1950s. Mammut Werbeschrift is less common than the similar Block-Signal by Berthold (1932), or Elan by Stempel (1936), and — to my knowledge — it has not been digitized yet. The hook on ‘u’ is not an umlaut, but a means to distinguish ‘u’ from ‘n’.
Source: http://www.flickr.com. Claas Philipp Bischof. License: All Rights Reserved.
Post a comment
More in Technology
Microsoft logo mashup (ad in ATypI 2015 program)
- Simon Daniels
Photo(s) by Stephen Coles on Flickr.
More in Packaging
More Fonts In Use
Leaving Here / White Line Fever by Motörhead1977
Contributed by Florian Hardwig
God — His Qualities, Abode and Associates2014
- Jiva Institute of Vaishnava Studies
Contributed by Anna Giedryś
Forager, A Subjective Guide To Miami’s Edible Plants2014
- Flying Pyramids
- Topos Graphics
- Seth Labenz
Contributed by Platonic Studios