Situated within the one40william development, 140 is Perth’s newest retail experience. For it to compete with the other successful retail players in the CBD it needed to position itself as being unique. Zebra devised the positioning line 'the difference is 140'. With this in mind and with 140's close ties to the local art and fashion scenes, we felt the overall brand should be playful, intriguing, colourful and most of all… different.
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