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Affinity

Contributed by Martin Maher on Nov 4th, 2012. Artwork published in 2011.
_affinity_main.jpeg
License: All Rights Reserved.

Zebra created the visual identity for Singapore based company Affinity who specialise in community engagement programmes. Affinity apply brand thinking through pro bono work that aims to help seed positive behaviour. A good example of this is their work with the Singapore Girls’ Home.

The two letter f’s within the logotype face each other to visually represent the affinity between two separate partners coming together to achieve a greater good collaboratively.

affinity_letterhead.jpeg
License: All Rights Reserved.
affinity_ncs.jpeg
License: All Rights Reserved.
z_affinity_logo.jpeg
Source: http://www.madebyzebra.com. License: All Rights Reserved.

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