Daily horror: A pointless jumble of insipid typefaces, words arranged on angles and arcs, letterforms stretched, squeezed and outlined. This is one of countless examples of store front signage that has been created without any sense of design. Not even Motter Femina – a quite nice and not so often seen typeface – can help.
Photo: Florian Hardwig. License: All Rights Reserved.
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New Zealand NetGuide, Issue 00, Sept 1996
- Matthew Buchanan
- Industrial Press
Contributed by Matthew Buchanan