An independent archive of typography.
Topics
Formats
Typefaces

Endless Possibilities booklet

Contributed by Florian Hardwig on Dec 8th, 2012. Artwork published in .
Endless Possibilities booklet 1
Photo: Florian Hardwig. License: CC BY-NC-SA.

Commissioned by Arjowiggins Creative Papers, London-based Blast Design developed a

worldwide campaign to promote the Conqueror paper range to designers, changing brand perceptions, stimulating creative use and developing sales.

The campaign centred around a 256 page book containing a free resource of 300 royalty-free illustrations. The illustrations, combined with the vast Conqueror range, provide “Endless Possibilities” to the designer. The book itself demonstrates a creative use of Conqueror and re-introduces the paper to the audience in a new context. A supporting website acts as a portal for designers to view and download the illustrations. A viral email campaign was created to generate awareness and ensured the campaign reached a global audience.

blast.co.uk

Endless Possibilities booklet 2
Photo: Florian Hardwig. License: CC BY-NC-SA.
Endless Possibilities booklet 3
Photo: Florian Hardwig. License: CC BY-NC-SA.
Endless Possibilities booklet 4
Photo: Florian Hardwig. License: CC BY-NC-SA.
Endless Possibilities booklet 5
Photo: Florian Hardwig. License: CC BY-NC-SA.
Endless Possibilities booklet 6
Photo: Florian Hardwig. License: CC BY-NC-SA.

Typefaces

  • LL Kada
  • Bryant

Formats

Topics

Designers/Agencies

Artwork location

In Sets

Post a comment