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Lovely

Contributed by Stephen Coles on Nov 30th, 2012. Artwork published in 2011.
dhn-22.jpg
Source: http://redantler.com. License: All Rights Reserved.

Red Antler:

The competition was dry and functional. So we built a brand on the emotional side of finding an apartment: the feelings that come from moving into a new space.

A good goal — and the custom logotype and atypical, warm flavor of Locator help to reach it. Unfortunately, the current site is using dry Helvetica instead.

dhn-2b1.jpg
Source: http://redantler.com. License: All Rights Reserved.
dhn-square.png
Source: http://redantler.com. License: All Rights Reserved.

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