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Contributed by Stephen Coles  on Nov 30th, 2012. Artwork published in .
Source: License: All Rights Reserved.

Red Antler:

The competition was dry and functional. So we built a brand on the emotional side of finding an apartment: the feelings that come from moving into a new space.

A good goal — and the custom logotype and atypical, warm flavor of Locator help to reach it. Unfortunately, the current site is using dry Helvetica instead.

Source: License: All Rights Reserved.
Source: License: All Rights Reserved.

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