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Austere and contemporary, Jigsaw defines this clothing brand.

Contributed by Stephen Coles on Jan 20th, 2011.

Tzegoh is a minimalist clothing line by Singaporean designer Tze Goh. The website, launched earlier this month, is also as minimal as it gets. Each page is merely a paragraph of text and spare, ghostly photography. It’s in this stark landscape that a typeface has the power to set the tone of a brand. For the identity and website, Thomas Manss & Company chose Johanna Biľak’s Jigsaw, one of Typotheque’s lesser-known faces that has been around since 1999 but feels as if it was released yesterday. Contemporary, austere, almost geometric but not mechanically so — it’s the perfect match for Tzegoh’s design.

Jigsaw is used as part of images on the homepage and Opinions pages, but the designers neglected to take advantage of Typotheque’s reasonably priced and easy to use webfont service for other pages, instead opting for a system font, Trebuchet MS. It looks ok, but why not go all the way?

This site was recommended by Alessandro Mingione, a reader with a cryptic but intriguing Twitter bio: “Trade Gothic by day, Fedra Sans by night”. We welcome your submissions and writing contributions. Just contact us or post to our new Facebook page. We can’t publish here every submission on this site, but if the typography is interesting and appropriate your chances are good. Plus, every submission will become part of the complete archive to be launched later this year.

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