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In June 1968, the cover story of the TIME magazine was about The Gun in America, featuring a powerful illustration by Roy Lichtenstein. 30 years later, TIME had to resume the discussion. In 2012 – 44 years later – there is still no sufficient gun control in the United States. The title typography may change, the problem remains the same.
(Via @Newmanology)
Source: http://www.time.com. License: All Rights Reserved.
Moral lessons aside, this is an interesting typographic lesson, too. Normally I would moan that Optima is too weak and ambiguous for a topic like this, but these two covers prove that sometimes the typeface isn’t as important as color (the yellow pops!), placement, and simplicity — both typefaces work equally well.