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Living in the Present

Illustration and typeface work hand-in-hand on this paperback cover from the ’60s.

Contributed by Stephen Coles on Dec 8th, 2010. Artwork published in 1960.

living-in-the-present

Found in Julian Montegue’s fabulous book cover collection, this design is credited to Barbara Gillruth, one of the many unsung mid-century book cover designers who gets zero results on Google.

I can’t say if the illustration fits the subject matter (anyone know the book?) but the type certainly fits the image. One wonders which came first. Lydian is pre-digital, designed by Warren Chappell in 1938, but it would have been worth building a kern pair for that ‘WA’.

The price is curious. Underinked and on an angle, it appears stamped. But it’s also set in Lydian. Wha?


8 Comments on “Living in the Present”

  1. Kate says:
    Dec 21st, 2010  2:02 pm
    Edit

    Just a guess on the price--I have a fair amount of old books from my grandparents' collections and a lot of them have similar fading on the edge. Generally it's caused by the edge of the book being pulled out from the shelf just enough to cause light/sun fading. The same fading seems to be evident (though less prominently) in the titles--notice the ends of "John" and "Wain" are more algae green on the N's and almost teal at the J and W.

  2. Doktorb says:
    Dec 21st, 2010  2:07 pm
    Edit

    I can't help on the price being in the same font, though a Google search finds this British cover variant: http://www.fantasticfiction.co.uk/w/john-wain/living-in-present.htm

  3. Wolfgang says:
    Dec 22nd, 2010  11:06 am
    Edit

    Hey, the Lydian font is also used for the corporate design of the famous "Thalia-Theater" in Hamburg - one of the best known Theaters in Germany. Its used for flyers, posters and the website.

    http://www.thalia-theater.de/aktuell/

  4. David Merrill says:
    Jan 24th, 2011  5:01 pm
    Edit

    If the cover is pre-digital, then so may be the production. Hence, the price being slightly "on an angle" would not be surprising if it was waxed to a blue-lined pasteup board and then hustled to the printer in a warm car. Many are the carefully spaced and straightened subheads that vanished in a warm car.

  5. Jan 24th, 2011  6:04 pm
    Edit

    I think I would trade the coolness of an auto-aligned InDesign document for a warm car wax mishap any day of the week.

  6. Indra says:
    Jan 24th, 2011  6:18 pm
    Edit

    “Auto-aligned” just got a whole new connotation.

  7. Feb 28th, 2011  2:36 pm
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    Lydian will forever remind me of As the World Turns, having been the logo font for the first 25 of that show's 54 years.

  8. Feb 28th, 2011  4:56 pm

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