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Kröller-Müller Museum Identity

Contributed by Florian Hardwig on Jan 16th, 2013. Artwork published in .
Source: License: All Rights Reserved.

The Dutch Kröller-Müller Museum of modern art commissioned Edenspiekermann to “create a new brand experience to open up the museum and its treasures to a bigger and wider audience”.

Edenspiekermann developed a dynamic typographic concept and logo that are based on the customer experience inside and outside the museum walls. It is both graphic and sculptural and becomes visible due to the interplay between light and shadow. We used Kris Sowersby’s beautifully crafted contemporary typeface Karbon and brought it to life with the help of Cinema4D software.

You can read more about the project on the Edenspiekermann site.

Source: License: All Rights Reserved.

“The custom made typeface we developed opens up dynamically or in steps. Every version adds its own feel to the text.”

Source: License: All Rights Reserved.
Source: License: All Rights Reserved.
Source: Edenspiekermann. License: All Rights Reserved.
Source: License: All Rights Reserved.

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