The front door.
To be honest, this stopped me because I thought it was Zamenhof — turns out to be Polarband. I like the touch of Creamy Script. It’s a great example of why there's no excuse for using free scripts or recycling familiar styles. Sure, it's merely two words, but this use adds a hit of originality. Unfortunately, it’s not used on their street sign.
Polarband has three styles, including a Back (solid) style that was used for the small HC. Its boldness (small apertures) most likely prevented it from being used within the banners.
Note the “CANNOLI” inside the store. I think that was written on a chalkboard. Oh, and I can’t yet verify if their delicacies are legit. I’ll report back.
Walking on 3rd Ave in Belltown, this caught my attention from a block away.
I haven't seen this spot yet. I think we should visit there pronto, though.
Also, perhaps this is one of those situations that one of them came first but the other portions of their branding/support posters/signs hadn't been updated, or were to expensive to update to support the new look, etc. If you get my meaning.
This is sometimes acceptable, given that remaking support signage can be cost prohibitive for smallish businesses, in some cases.
But this is in contrast to my qualms related to branding within the movie industry where each peice of advertising gets a different treatment and a different typeface when obviously the entire individual movie franchise can benefit from one look. For example, I saw an advertisement for Lost in Translation some years ago and the typeface was Trajan (old reliably bland but popular in this space).
I'd love to talk to this shop's owner to hear how the signage system was developed, history behind it, if the designer was the same as the letterer, etc., etc.