“¡Fiat Lux!” flyer
Fiat Lux!
The economic problem has been solved for the new year.Do you want to know how? It won’t be a secret, because the reputable newspaper La Aurora will let you know. It will be enough for you to ask for samples of the cards, etc., which you will receive next Friday.
Crayon in use on a flyer from around 1900 found on the website La Patria, where designer Amijai Benderski collects early samples of Urugay’s presswork.
Apart from Crayon, the flyer uses three typefaces that are yet to be identified: most text is set in a striking Lombardic typeface, and some form of Modern/Scotch is used for the smaller type in the third line. The words “Fiat Lux!” (Latin for “Let there be light!”) are set in a script that is similar to the Inglesas Nuevas script typeface as offered by the Spanish foundry Gans.
“La Aurora” was a no unusual name for newspapers and periodicals in the 1800s and 1900s in Uruguay, see for example this newspaper and this literary review. Since Crayon was issued in 1886, the Anarchist periodical La Aurora (1889–1900) could be a candidate for the Aurora in which interested Uruguayans could find out more about how to solve next year’s financial problems.
4 Comments on ““¡Fiat Lux!” flyer”
The formal script and the Modern will be tough to track down – there are so many of those. But I’m curious to see whether we can find the Lombardic! Period typefaces in the same ballpark include Künstler-Gotisch and Faust Text.
The Lombardic caps are from (a version of) Lettres Jensoniennes – via Font ID.
Finally it has a name. Thanks!
And now it has two names: it looks like Jensoniennes (incl. Lapidaires) is a copy (and possibly extension) of Memorial, or Memorials, issued by Figgins c.1883. See it in a 1923 specimen by successor R.H. Stevens.