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Apple logo (1977) & Steve Jobs business card (1979)

Contributed by Stephen Coles on Feb 4th, 2013. Artwork published in
circa 1977
.
Apple logo (1977) & Steve Jobs business card (1979) 1
Source: www.flavorwire.com License: All Rights Reserved.

“Prior to the first Macintosh, alongside the apple symbol, Apple used a typeface called Motter Tektura, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset — and also famously used by Reebok. At the time, the typeface was considered new and modern. One modification to the typeface was the removal of the dot over the ‘i’. The lowercase ‘s’ was also modified for the label on the Disk II 5.25-inch floppy disk drive.

According to the logo designer, Rob Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple’s mission statement of making high technology accessible to anyone. Janoff designed the logo in 1976 while working with Palo Alto marketer Regis McKenna. The Apple logo’s bite mark was originally designed to fit snugly with the Motter Tektura ‘a’.” — Wikipedia

From 1977–84 the Apple logo was set in a modified Motter Tektura. This image is a recreation by a Wikipedia user.
Source: en.wikipedia.org Uploaded by IMeowbot to Wikipedia in 2006. License: CC BY.

From 1977–84 the Apple logo was set in a modified Motter Tektura. This image is a recreation by a Wikipedia user.

Logo on the Apple ][ (1977)
Source: www.flickr.com Frank Grießhammer. License: CC BY-NC-SA.

Logo on the Apple ][ (1977)

Logo on the Apple //e (1983)
Source: www.flickr.com Richard Rutter. License: CC BY-NC-ND.

Logo on the Apple //e (1983)

1-color version
Source: www.instagram.com Aaron Taylor-Waldman. License: All Rights Reserved.

1-color version

Apple II software on cassette.
Source: www.flickr.com Grant Hutchinson. License: CC BY-NC-ND.

Apple II software on cassette.

Typefaces

  • Motter Tektura
  • ITC Avant Garde Gothic

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1 Comment on “Apple logo (1977) & Steve Jobs business card (1979)”

  1. Apple diskette, 1976. From Jens Müller’s The History of Graphic Design Vol. 2, Taschen (via @a5jensmueller).

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