The third PBS ident was used from 1984 to 1989. The logo was principally developed by Tom Geismar of Chermayeff & Geismar. Along with a redesign of Herb Lubalin’s 1971 “everyman” symbol, ITC Avant Garde Gothic was replaced with its slab serif brother, ITC Lubalin Graph. Read and see more on Container List.
PBS Identity (1984–89)
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If On a Winter’s Night a Traveler by Italo Calvino, 1979 Edition1979
Contributed by Stephen Coles