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PBS Identity (1984–89)

Contributed by Stephen Coles on Feb 18th, 2013. Artwork published in .
    8414203117_41f2316b77_o.jpg
    Source: http://www.flickr.com Milton Glaser Design Study Center. License: All Rights Reserved.

    The third PBS ident was used from 1984 to 1989. The logo was principally developed by Tom Geismar of Chermayeff & Geismar. Along with a redesign of Herb Lubalin’s 1971 “everyman” symbol, ITC Avant Garde Gothic was replaced with its slab serif brother, ITC Lubalin Graph. Read and see more on Container List.

    8415301064_6a63f8f060_o.jpg
    Source: http://www.flickr.com Milton Glaser Design Study Center. License: All Rights Reserved.
    8414203125_f4cb6a80e1_o.jpg
    Source: http://www.flickr.com Milton Glaser Design Study Center. License: All Rights Reserved.
    8415301080_3b73c6af36_o.jpg
    Source: http://www.flickr.com Milton Glaser Design Study Center. License: All Rights Reserved.
    8415301126_81529a0a41_o.jpg
    Source: http://www.flickr.com Milton Glaser Design Study Center. License: All Rights Reserved.
    8415301052_7b84c47003_o.jpg
    Source: http://www.flickr.com Milton Glaser Design Study Center. License: All Rights Reserved.

    Typefaces

    • ITC Lubalin Graph

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