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PBS Identity (1984–89)

Contributed by Stephen Coles on Feb 18th, 2013. Artwork published in 1984.
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Source: http://www.flickr.com. Milton Glaser Design Study Center. License: All Rights Reserved.

The third PBS ident was used from 1984 to 1989. The logo was principally developed by Tom Geismar of Chermayeff & Geismar. Along with a redesign of Herb Lubalin’s 1971 “everyman” symbol, ITC Avant Garde Gothic was replaced with its slab serif brother, ITC Lubalin Graph. Read and see more on Container List.

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Source: http://www.flickr.com. Milton Glaser Design Study Center. License: All Rights Reserved.
8415301052_7b84c47003_o.jpg
Source: http://www.flickr.com. Milton Glaser Design Study Center. License: All Rights Reserved.
8414203117_41f2316b77_o.jpg
Source: http://www.flickr.com. Milton Glaser Design Study Center. License: All Rights Reserved.
8415301064_6a63f8f060_o.jpg
Source: http://www.flickr.com. Milton Glaser Design Study Center. License: All Rights Reserved.
8414203125_f4cb6a80e1_o.jpg
Source: http://www.flickr.com. Milton Glaser Design Study Center. License: All Rights Reserved.

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