The third PBS ident was used from 1984 to 1989. The logo was principally developed by Tom Geismar of Chermayeff & Geismar. Along with a redesign of Herb Lubalin’s 1971 “everyman” symbol, ITC Avant Garde Gothic was replaced with its slab serif brother, ITC Lubalin Graph. Read and see more on Container List.
PBS Identity (1984–89)
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More Fonts In Use
U&lc, Vol. 7 #1, March 19801980
- Herb Lubalin
- Jason Calfo
- International Typeface Corporation
Contributed by Nick Sherman
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