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Knorr Soßen-Würfel

Contributed by Florian Hardwig on Feb 21st, 2013.
Knorr-1.jpg
Source: http://www.flickr.com. Altpapiersammler. License: All Rights Reserved.

This advertising leaflet for Knorr Soßen-Würfel (sauce cubes) was probably printed some time in the 1950s. Note Futura’s tightly spaced ‘ch’ and ‘ck’ digraphs and the use of letter-spacing for emphasis in “Zutaten” (ingredients). The larger bold weight seems to belong to a different geometric Grotesk.

The script used for the recipe headings is Forelle, designed in 1936 by Erich Mollowitz for C. E. Weber. This typeface was also published by J. D. Trennert as Rheingold. Stephenson Blake copied it as Mercury. The Brits altered a few characters that apparently were perceived as too Germanic, including the stemless ‘d’ and the ‘Z/z’ and ‘7’ with crossbars. Changes further affected ‘E’, ‘F’ and ‘M’. The metal Forelle came in two weights. Dieter Steffmann has digitized the bolder one and made it available as a free font.

Knorr-2.jpg
Source: http://www.flickr.com. Altpapiersammler. License: All Rights Reserved.
Knorr-3.jpg
Source: http://www.flickr.com. Altpapiersammler. License: All Rights Reserved.
Knorr-4.jpg
Source: http://www.flickr.com. Altpapiersammler. License: All Rights Reserved.
Knorr-5.jpg
Source: http://www.flickr.com. Altpapiersammler. License: All Rights Reserved.
8408774695_4e4bba0aa5_o.jpg
Source: http://www.flickr.com. Altpapiersammler. License: All Rights Reserved.
Knorr-back.jpg
Source: http://www.flickr.com. Altpapiersammler. License: All Rights Reserved.

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