French graphic design studio Travaux-Pratiques has used Klod and ITC Johnstonto create the visual identity for Sarah Wertheimer’s company De La Friche Au Projet. She supports the owners of old, partially or totally unoccupied buildings to explore the potential of each situation and develop a strategic urban vision, then implements the measures necessary to carry out the project.
The name of the company is accompanied by the integral symbol as a representation of Sarah Wertheimer’s commitment and method.