De Zaak Nu is a new syndicate for art presentation spaces and artist-run initiatives in the Netherlands. Its goal is to build a podium for this “independent” circuit of production and presentation of contemporary art, and to enter into a meaningful debate with local and national government agencies, as well as with corporations.
The identity we developed for De Zaak Nu is characterized by bold gestures, simple shapes and strong colours. The colour system plays off of the “official-looking” colours of road and infrastructure signage, but the inversion of Jouke’s logo, with a thick (and mostly signal red) stroke is a clear “No” and sign of protest.
De Zaak Nu
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