Music streaming service Spotify has updated their look, moving away from their bouncy, somewhat amateurish startup logo to something more staid. The logotype is Gotham with a custom ‘fy’ ligature, and a round ‘i’ dot replacing the original square one. It’s always interesting to see how much a simple tittle change can affect the feel of a typeface.
The website uses Proxima Nova, a common online alternative to the more well known Gotham which is not yet available for web use. Despite their obvious similarities, these faces each have their own approach and qualities. Most folks don’t realize that Proxima Sans (the precursor of Nova) preceded Gotham by several years. Mark Simonson just posted an interesting article about the typeface’s first use.
(Hat tip to Bill Dawson.)