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Carhartt “Work In Progress” Retail Stores

Contributed by Stephen Coles on Apr 7th, 2013.
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New York City

Source: http://instagram.com. Photo by Gjermund R Gustavsen. License: All Rights Reserved.

Above: Magnus Rakeng spots his own typeface in the Carhartt WIP store in Soho.

The gentle curves and mostly monolinear structure of Radio are well suited for neon, and these signs are a standard part of Carhartt’s in-store decor in locations throughout the globe.

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New York City

Source: https://plus.google.com. License: All Rights Reserved.
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New York City

Source: https://plus.google.com. License: All Rights Reserved.
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Düsseldorf

Source: http://www.carhartt-wip.com. License: All Rights Reserved.
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Verona

Source: http://www.carhartt-wip.com. License: All Rights Reserved.
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Moscow

Source: http://www.carhartt-wip.com. License: All Rights Reserved.
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Zürich

Source: http://www.carhartt-wip.com. License: All Rights Reserved.
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London

Source: http://www.carhartt-wip.com. License: All Rights Reserved.

2 Comments on “Carhartt “Work In Progress” Retail Stores”

  1. Apr 7th, 2013  2:05 pm
    Edit

    The signage looks great—I’ve always loved Radio. But I’m amusing myself thinking what the machinists I used to work with in Alaska would make of this place. Give it up for Carhartt—they’re a savvy company. But I wonder what the meetings among its division heads are like. 

  2. Apr 8th, 2013  3:00 am
    Edit

    From what I gather, Works In Progress is a completely separate label from the original Carhartt which still sells gear for heavy labor. But, yeah, it’s interesting that they chose to keep the Carhartt name for this city slicker offshoot.

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