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Abbott’s Village Bakery – We call it Free Range Bread

Contributed by Florian Hardwig on Apr 17th, 2013. Artwork published in 2013.
51115_Free%20Range%20bread.jpg
Source: http://www.bestadsontv.com. License: All Rights Reserved.

We’d never force-feed our bread …

… but you’d always force letterforms into shapes that make them look even more miserable, huh?


3 Comments on “Abbott’s Village Bakery – We call it Free Range Bread”

  1. Apr 17th, 2013  6:59 pm
    Edit

    I dunno. I feel like if any typeface can handle this treatment, the amoebic Hobo can. But yeah, that blob doesn’t need to be there. Kills an otherwise cute concept.

  2. Apr 17th, 2013  7:38 pm
    Edit

    It’s a prime example where it would have been better to have a lettering artist execute the idea properly. True, Hobo is hard to destroy, eggs will always be egg-shaped. On second glance, I am actually more displeased by the loose spacing than the distortion.

  3. Apr 22nd, 2013  10:31 am
    Edit

    I am dumbstruck as to why they chose Hobo at all, I can’t see it fitting their brand or even the style of this piece. I totally agree some lettering would have been a better option.

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