F37 Bolton by F37 Foundry in use by Hingston Studio for a publication about One Poultry, an iconic office and retail building in London.
Words from Hingston Studio’s online portfolio:
Hingston was commissioned to reinvent this unique landmark, through the creation of a contemporary brand identity, marking a new chapter in the redevelopment of the site. Drawing on the distinct visual language inherent within the architecture and developing a bold colour palette to reflect its radical, post-modernist scheme, the identity is formed of a series of dimensional letterforms.
Using this core visual system, the concept was then carried through into digital, print and installation. A limited edition, collectable brochure completes the project, featuring essays, quotations and archive imagery that tells the story (and the battle) of this most celebrated British building.
