From Look, September 7, 1971. The main copy here serves as the tagline to these 1971 ads. This may show an evolution of the ad campaign, though I’m not sure which was first.
McDonald’s Ad: “You Deserve a Break” (1971)
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“Fantastic!” ad for Captain Fantastic & the Brown Dirt Cowboy by Elton John & Bernie Taupin1975
Contributed by Nick Sherman