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HKU Open Dag campaign

Contributed by Massimiliano Audretsch on Jan 27th, 2021. Artwork published in
November 2020
.
HKU Open Dag campaign 1
Maurits Wouters. License: All Rights Reserved.

The Open Day at HKU University of the Arts Utrecht is a yearly event where people interested in the schools programme can get information on courses and meet students and lecturers alike. The 2020 version was held online and advertised with a campaign of posters, OOH advertisements and social media posts.

Designed by Studio Airport, it features portraits of different students showcasing them and their works. The typographic layer relies on the use of Mabry by Colophon Foundry paired with G2 Ciao by Gruppo Due.

HKU Open Dag campaign 2
Maurits Wouters. License: All Rights Reserved.
HKU Open Dag campaign 3
Maurits Wouters. License: All Rights Reserved.
HKU Open Dag campaign 4
Maurits Wouters. License: All Rights Reserved.
HKU Open Dag campaign 5
Maurits Wouters. License: All Rights Reserved.

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