Essen International revamped the visual identity of Swedish pension provider Bankpension under the slogan “Simplicity. Simplicity. Simplicity.” They specified a strong yellow and various shades of grey. The corporate typeface is Akkurat. The task would have been even simpler with a different type choice. Since Lineto does not offer webfonts yet, all text in Akkurat had to be prepared as pixel graphics for the website (and the mobile site).
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More Akkurat in use
Picnic presents One Night Stand feat. Late Nite Tuff Guy at Civic Underground2012
- Picnic Touring & Events
Contributed by Stephen Coles
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Photo(s) by “Mikey” on Flickr.
Combination Gothic (Sample unavailable)