Essen International revamped the visual identity of Swedish pension provider Bankpension under the slogan “Simplicity. Simplicity. Simplicity.” They specified a strong yellow and various shades of grey. The corporate typeface is Akkurat. The task would have been even simpler with a different type choice. Since Lineto does not offer webfonts yet, all text in Akkurat had to be prepared as pixel graphics for the website (and the mobile site).
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Tellergericht. Die Deutschen und das Essen by Ulrich Fichtner, DVA Edition
Photo by Pool Albert-Jan on Flickr.
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