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Bankpension

Contributed by Florian Hardwig on May 6th, 2013.
essen-bankpension_1_802.jpg
Source: http://esseninternational.com. Essen International. License: All Rights Reserved.

Essen International revamped the visual identity of Swedish pension provider Bankpension under the slogan “Simplicity. Simplicity. Simplicity.” They specified a strong yellow and various shades of grey. The corporate typeface is Akkurat. The task would have been even simpler with a different type choice. Since Lineto does not offer webfonts yet, all text in Akkurat had to be prepared as pixel graphics for the website (and the mobile site).

essen-bankpension_5_802.jpg
Source: http://esseninternational.com. Essen International. License: All Rights Reserved.
essen-bankpension_2_802.jpg
Source: http://esseninternational.com. Essen International. License: All Rights Reserved.
essen-bankpension_4_802.jpg
Source: http://esseninternational.com. Essen International. License: All Rights Reserved.
essen-bankpension_3_802.jpg
Source: http://esseninternational.com. Essen International. License: All Rights Reserved.

1 Comment on “Bankpension”

  1. Jul 22nd, 2013  9:08 pm

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