ITC Eras is peculiar due to the slight angle of its roman. The makers of this sign ignored (or were ignorant of) this; as they aligned the letters to the brick columns, they created an inclined baseline. The forced ligature is also amusing.
Parking sign in Philadelphia
Source: http://www.flickr.com Photo by Dave Croy. License: All Rights Reserved.
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More ITC Eras in use
Geffen Records, Geffen Pictures logos1980
- Saul Bass
- Bass/Yager & Associates
Contributed by Stephen Coles
More in Transportation
Grotesque No. 66 (Sample unavailable)