Industries

Formats

Typefaces

  • These are the most common typefaces in the database, but there are many more. Try a search!

H.I.S Menswear Advertising (1960s–70s)

Contributed by Stephen Coles on May 20th, 2013. Artwork published in .
1910-Fruitgum-Co-advert.jpg
Source: http://www.voicesofeastanglia.com License: All Rights Reserved.

Perhaps nothing (besides Volkswagen and Coke) illustrates the bold new advertising style of the late ’60s and early ’70s better than menswear brand H.I.S. Strong type. Great copy. Nick Nolte (who stars in the ad below).

The company was founded in New York in 1923 as “Honesdale Manufacturing Co.” by Henry I. Siegel from Lublin, Poland. In 1956, as an homage to his father, Jesse Siegel established the H.I.S brand, whose logo is composed of Henry I. Siegel’s initials set in Franklin Gothic, one of the most popular typefaces of the era.

Most images found via Voices of East Anglia and Found in Mom’s Basement.

enhanced-buzz-30207-1349799000-15.jpg
Source: http://everythingandre.com License: All Rights Reserved.
H.I.S-Modnicks-Menswear-advert.jpg
Source: http://www.voicesofeastanglia.com License: All Rights Reserved.
Slacks-and-Shirts-H.I.S-Advert.jpg
Source: http://www.voicesofeastanglia.com License: All Rights Reserved.
enhanced-buzz-30157-1339681863-10.jpg
Source: http://www.flickr.com License: All Rights Reserved.
H.I.S-Neatnick-Advert.jpg
Source: http://www.voicesofeastanglia.com License: All Rights Reserved.
H.I.S-Suit-Advert.jpeg
Source: http://www.voicesofeastanglia.com License: All Rights Reserved.
2721266626_9b217c8f51_o.jpg
Source: http://www.flickr.com License: All Rights Reserved.
2815151223_3ac5d12c73_z.jpg
Source: http://www.flickr.com License: All Rights Reserved.
6875459238_c8415b173c_o.jpg
Source: http://www.flickr.com License: All Rights Reserved.
6875458984_9f0f0624f4_o.jpg
Source: http://www.flickr.com License: All Rights Reserved.
3101729060_220f5c1519_o.jpg
Source: http://www.flickr.com License: All Rights Reserved.

Post a comment

More Franklin Gothic in use

Contribute to the Collection
Contribute Fonts in Use is a collaborative project. Create an account and submit your own work or other examples of typography.


Ads Via The Deck