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Metroblack and Metrolite ad

Contributed by Nick Sherman via Flickr. Photo taken on Jul 4, 2011. Artwork published in 1929.
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Source: http://www.flickr.com. Uploaded and tagged with “metro” by “Nick Sherman” on Flickr. License: Creative Commons Attribution Non-commercial Share Alike.

Ad for William Addison Dwiggins' Metroblack and Metrolite on the back cover of the December 1929 issue of the Inland Printer. These earlier cuts of Metro differ greatly from the "Metro #2" designs which ultimately went into production. The older designs are much softer and more humanist, with two-storey g's and a's, rounded e's, and other significant differences. Personally, I like the older designs better, but they have a totally different feeling than the more geometric variations which are usually associated with the Metro name.


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