Apple’s newly announced iOS 7 brings a long-rumored “flatness” to the homescreen. The most visible typographic change is a lighter and more tightly spaced Neue Helvetica, a move that I’ll cover in more detail later. But first, a couple bits that noticeably depart from Helvetication: the Camera app and the Newsstand icon. The new look for Apple’s magazine and newspaper app emulates a group of publications, each with nameplates, making this icon stand out from the simple pictograms of the other system apps.
I cannot positively identify the “News” type, but it appears to be based on Friedrich Bauer’s 19th-century Gotisch. The Apple designers didn’t seem to be happy with the unfamiliar Fraktur ‘w’: they replaced it with a rotated ‘m’ — a thing they are known to do.