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NYC Beaches identity

Contributed by Chris Purcell on Jun 15th, 2013. Artwork published in .
NYCB_RockawayB92_400.jpg
Source: http://new.pentagram.com © Pentagram. License: All Rights Reserved.

Scher previously developed the identity and signage standards for the New York City Department of Parks and Recreation, which manages and maintains the city’s beaches. The beaches are their own unique experience, and Scher has branded NYC Beaches as its own identifiable entity, endorsed with the NYC Parks logo. The identity uses different fonts, Founders Grotesk and Maple, and a color system that uses bright blue and yellow in place of the green of Parks. (No one wants to see green at the beach.)

Read and see more on the Pentagram site.

NYCB_Logo_620.jpg
Source: http://new.pentagram.com © Pentagram. License: All Rights Reserved.
NYCB_SignTypes_620.jpg
Source: http://new.pentagram.com © Pentagram. License: All Rights Reserved.
NYCB_Group_620.jpg
Source: http://new.pentagram.com © Pentagram. License: All Rights Reserved.

2 Comments on “NYC Beaches identity”

  1. Oct 25th, 2015  2:51 am
    Edit

    I like Scher but man, this is beyond ugly.

  2. Oct 27th, 2015  1:29 pm
    Edit

    What makes you say that?

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